Established January 2011
Craig Polito has worked in the retail automotive business for 37 years. For the last 3 years Craig has focused with major OEM designing the process for in store training using their Digital Retailing tool. Craig participated in the national rollout for launching the in-store training curriculum for using and best practices of today's Digital Retailing.
He started his consulting career in 1993 with Half A Car, a lease training company. Craig was one of the 10 team members involved in the development of Cyber Car, the first internet consulting company in the Automotive Retail Business. At Cyber Car, he developed Ford’s entire e-Business program and performed the national in-store training for five years. He also launched the Ford Direct 3rd part buying service for Ford Motor Company.
Craig is an expert in e-Business, Phone Skills Training, Sales & Service Business Development Centers, CRM systems and Lease training.
Craig’s areas of expertise include:
Craig’s vast retail and consulting experience make him a favorite of both dealer and OEM personnel and he has been a keynote speaker along with senior Toyota executives at Regional dealer meetings in the Kansas City, Chicago, Cincinnati and New York Regions. His curriculum has been so well received that it’s been certified as part of Toyota’s University where salespeople and managers throughout the network receive ongoing learning credits toward sales certification. Craig has also been the Keynote speaker for the Ford Select Dealer Reaching NADA Conferences for 2017 and 2018, with over 700 attendees.
Craig has worked with OEMs and dealer groups including:
He started his consulting career in 1993 with Half A Car, a lease training company. Craig was one of the 10 team members involved in the development of Cyber Car, the first internet consulting company in the Automotive Retail Business. At Cyber Car, he developed Ford’s entire e-Business program and performed the national in-store training for five years. He also launched the Ford Direct 3rd part buying service for Ford Motor Company.
Craig is an expert in e-Business, Phone Skills Training, Sales & Service Business Development Centers, CRM systems and Lease training.
Craig’s areas of expertise include:
- Digital Retailing training
- Developing Sales and Service Business Development Centers and turning around underperforming BDCs
- High Impact lease training
- Customizing, redesigning and enhancing CRM systems
- Management coaching, phone skills training, employee engagement and Train-the Trainer
Craig’s vast retail and consulting experience make him a favorite of both dealer and OEM personnel and he has been a keynote speaker along with senior Toyota executives at Regional dealer meetings in the Kansas City, Chicago, Cincinnati and New York Regions. His curriculum has been so well received that it’s been certified as part of Toyota’s University where salespeople and managers throughout the network receive ongoing learning credits toward sales certification. Craig has also been the Keynote speaker for the Ford Select Dealer Reaching NADA Conferences for 2017 and 2018, with over 700 attendees.
Craig has worked with OEMs and dealer groups including:
- Toyota – Seminars, Dealer Meetings, Curriculum development
- Ford – Leasing, E-business, Curriculum development, Seminars
- Nissan - E- Business Lead Handling Seminars
- Honda - Lease Facilitator
- Chrysler - E-business performance improvement
- Land Rover – National roll out for utilization of CRM
- Mercedes Benz – National roll out for Service and Sales BDC Installations
- Asbury Automotive- E-business
- Penske Automotive – BDC Installations
- AutoNation – E-business
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